GEM puts Blue Light Aware resource in the limelight at Young Driver Focus

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Road Safety and Breakdown provider GEM Motoring Assist will be showcasing its ‘Blue Light Aware’ road safety resource at this week’s Young Driver Focus event in London. GEM is the main sponsor of the event, which this year will examine the role technology can play in helping to keep young drivers safe.

The Blue Light Aware resource was designed to assist drivers by helping them identify solutions to a number of traffic scenarios involving emergency vehicles where confusion is frequently reported. Through the use of short video animations, GEM presents 10 common situations where confusion occurs. There are sections on roundabouts, junctions, country lanes, motorways and dual carriageways, as well as specific advice for helping to maximise safety for those who need to work in potentially dangerous road environments.

GEM chief executive Neil Worth said: “We are proud of ‘Blue Light Aware’, a resource we revised in 2020. The revision followed extensive consultation with the emergency services and led to the production of video animations to illustrate specific situations where drivers could be confused or at higher risk. We have now coordinated a number of social media campaigns using the new videos – with excellent levels of engagement and many worthwhile conversations.

Members of the GEM team are delighted to be sponsoring this event as part of our 90th anniversary celebrations. As a road safety and breakdown organisation, we wholeheartedly support the emphasis on the part technology can play in reducing risk for all road users. We have a proud history of working with partners to support innovative schemes and initiatives that can improve safety for young drivers.”

All 10 short video animations – and a longer information video – can be found at bluelightaware.org.uk

The Young Driver Focus conference takes place at the RAC Club in London this Wednesday 25th May 2022.

Follow GEM on Twitter @MotoringAssist for the latest industry news.

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