Education Social Project

From waste to art: Hyundai Motor and Healthy Seas teach younger generation about supporting the circular economy

Hyundai Motor recently supported Healthy Seas in the organisation of a special educational event which took place at London’s Tate Modern art gallery on 14th July. The event included a presentation about marine protection, ghost fishing and its devastating effects, as well as solutions offered by supporting the circular economy.

Last year, Hyundai commenced a partnership with marine conservation organisation Healthy Seas. In addition to clean-up activities, educational programmes form a major pillar of this partnership. The goal is to teach younger generations about the effects of marine pollution and offers solutions to enable them to achieve more sustainable lifestyles.

Engaging and educating younger generations

Thanks to support from Hyundai Motor UK, Healthy Seas met with over 60 year 5 children from Charles Dickens Primary School in London. The event was held at the Tate Modern art gallery, with support on hand from Healthy Seas’ team of volunteers as well as the museum’s curators.

The event began with a presentation from Healthy Seas’ representatives about plastic pollution and the devastating effects ghost fishing has on marine wildlife.

The children were then shown impactful underwater images taken by volunteers from the charity organisation Ghost Diving, who operate in several countries around the world to recover abandoned fishing nets, known as ‘ghost nets’, from coral reefs and shipwrecks.

Later on, the Healthy Seas team explained how the circular economy works by demonstrating how plastic waste can be repurposed into new resources. Aquafil, one of Healthy Seas’ founding partners, regenerate the nylon parts of the ghost nets, along with other nylon waste, into ECONYL®, a nylon yarn for sustainable products like the floor mats available in the Hyundai IONIQ 5 and upcoming IONIQ 6, as well as swimwear, and carpeting.

After the presentation, the students could re-enact what they learned by becoming ‘divers’ for a day. They put on some diving equipment, and rescued trapped (toy) animals entangled in gill nets.

As a responsible company, Hyundai considers sustainability to be a necessity in order to deliver on our company mission of Progress for Humanity,” says Andreas-Christoph Hofmann, Vice President Marketing and Product at Hyundai Motor Europe. “To achieve a sustainable society, we believe it is paramount that younger generations learn about the perils of marine pollution and the benefits of the circular economy. This is why we will continue to support our partner Healthy Seas to conduct these creative, interactive and, most importantly, fun educational initiatives.”

From waste to art

Inspired by the event location, which took place spacious room overlooking the River Thames and St. Paul’s Cathedral, the highlight of the programme was art.

The pupils were encouraged to embrace their creativity and produce artworks featuring sea creatures using recyclable materials they brought with them from their homes. Their creations were then placed on a large net that was recovered by the UK Ghost Diving team from a previous clean-up event at the North Sea.

In a second workshop, the students had the chance to create colourful placards with messages about the things they learned from the day. Their reflections and conclusions demonstrated how engaged children are with the topic of marine pollution and underlined the importance of holding educational activities such as these to showcase the benefits of the circular economy, in line with Hyundai’s company vision of Progress for Humanity.

As part of their partnership strategy for 2022, Hyundai and Healthy Seas will host more educational programmes across Europe in the coming months, starting with events in Italy and France. HMUK will also look at follow up activities through 2022 to continue the successful partnership and engagement with Healthy Seas. More information will be revealed in due course.

About Healthy Seas
The mission of Healthy Seas is to remove waste from the seas, in particular fishing nets, for the purpose of creating healthier seas and recycling marine litter into textile products. The recovered fishing nets will be transformed and regenerated by Aquafil, together with other nylon waste, into ECONYL® yarn, a high-quality raw material used to create new products, such as socks, swimwear, sportswear, or carpets. Since its founding in 2013, Healthy Seas has collected over 773 tons of fishing nets and other marine litter with the help of volunteer divers and fishermen.
About Hyundai Motor
Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision ‘Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Urban Air Mobility (UAM) to bring about revolutionary mobility solutions, while pursuing open innovation to introduce future mobility services. In pursuit of sustainable future for the world, Hyundai will continue its efforts to introduce zero emission vehicles equipped with industry-leading hydrogen fuel cell and EV technologies.
About Hyundai Motor Europe HQ
Hyundai Motor Europe HQ was formally established in 2000 with its main office in Offenbach, Germany. It is the regional headquarter responsible for over 40 markets with more than 3,000 outlets, taking a 4.4 per cent market share in 2021 (ACEA data).
About Hyundai Motor UK
Hyundai has sold vehicles in the UK since 1982. In 2005, Hyundai opened its own UK subsidiary, Hyundai Motor UK Ltd, which is now based in Leatherhead, Surrey. As of January 2021, Hyundai has one of the youngest product ranges of any manufacturer, with almost all models younger than 1 ½ years old. More than 75 per cent of the Company’s line-up is now available as an electrified version, and the company plans to electrify its entire range by 2025. 

Furthermore, Hyundai is a pioneer in zero-emission mobility, including its fully-electric 300-mile range Kona Electric, its second-generation fuel cell electric vehicle NEXO, and the all-new battery-electric IONIQ 5, the first model in its new IONIQ line-up brand. All passenger cars come with Hyundai’s unique Five Year Unlimited Mileage Warranty package, providing customers with a five-year warranty with unlimited mileage, five years of roadside assistance and five years of vehicle health checks. The High Voltage battery warranty is 8 years or 100,000 miles.

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