A 17-year-old youth activist has become the Chief Executive Officer of luxury supercar maker McLaren Automotive for the day to celebrate International Day of the Girl and encourage young people, and particularly young women, into science and engineering careers. Maisy from Wales took over the reins from McLaren Automotive CEO […]
Research
Six in 10 young people want access to a car via subscription as usership trumps ownership
Millennials are keen to adopt a modern way of accessing cars that sees users subscribe to a vehicle rather than own one outright. New research* by Volkswagen Financial Services UK (VWFS) has found that 61% of people aged 18 to 34 are interested in accessing a car via subscription, similar […]
From Flying Cars To Electric Dreams – Today’s Kids Can’t Wait To Get Behind The Wheel, As Long As It’s Eco-Friendly and Has Comfy Seats
Young drivers of tomorrow are ready and excited to drive electric with 49% wanting their future car to be powered by electricity, a research study with eight- to nine-year-olds by Ford has revealed. The Ford Go Electric: Future Generation study, which spoke to youngsters* who will be able to drive […]
Norton Motorcycles supports Student Electric Motorcycle Research with University of Warwick
The Norton Motorcycle Co Ltd is proud to support students at the University of Warwick who are researching the future of electric racing motorcycles. The group of students undertaking the project are aided by the donation of a sports bike frame by Norton Motorcycles, which has been adapted by the […]